You’ve probably heard of Analytical Call Tracking (ACT) but haven’t used it. What’s it used for? In essence, this tool helps you optimize your advertising and marketing. It can tell you what marketing channels are generating calls and then assign phone numbers to them. You can also track how many times a particular marketing channel generates a call and what types of calls they generate. That way, you can make the most of your advertising and marketing budget.
Invoca
Invoca is a highly efficient solution for gaining a complete view of call outcomes. Its AI-driven call analytics platform collects and aggregates digital data about callers, tying their previous activity to their current phone number. With a highly customizable user interface, Invoca allows you to track and measure the performance of your entire marketing campaign, including your sales, marketing, and customer service efforts. The company offers a free trial version, live support, and affordable premium plans.
Invoca offers an agile implementation process that spans multiple milestones. Tasks are assigned to different teams and stakeholders, and open communication is essential. During the implementation phase, Invoca and your team will meet to align goals and identify any onboarding needs. The company focuses on quick user adoption, giving each user an in-depth platform overview, and supplying helpful resources. Getting the product up and running can take as little as a week, so the process is as seamless as possible.
CallGear
Developed with business clients in mind, CallGear’s analytical call tracking tool can give you a holistic view of your customer calls. You can use this data to improve your business processes and identify customer behavior. Its unique SmartTag tool helps you tag ALL calls automatically, so you can save time and money listening to the conversation. Moreover, it can automatically identify local numbers and area codes, which means that you don’t have to manually type them in to your CRM.
Besides providing comprehensive call analytics, CallGear’s Form Tracking tool can store information such as lead source, lead quality and efficiency. You can even integrate CallGear with other analytic tools to gain more insight into your leads’ behavior. The CallGear Virtual PBX is far cheaper than GSM telephony and allows you to customize your IVR and call routing scenarios. You can even call out from amoCRM to your CallGear account and hear your recorded calls.
Invoca analytics
Invoca analytical call tracking can help you optimize your campaigns and generate more revenue with improved response rates and reduced costs. The company works with top-tier brands and has developed powerful technology to deliver results. Unlike other call tracking software, Invoca allows you to monetize phone calls like clicks. Moreover, Invoca does not lose phone calls due to blockages and dropouts. You can count on its solid infrastructure and technology to guarantee that your calls won’t get dropped or blocked.
For example, Invoca’s call routing logic can automatically route a customer’s call to the most appropriate department, and it can provide whisper messages to call center agents so that they can understand who is calling. Call tracking can help marketers make better decisions and boost revenue, while providing an optimal customer experience. For example, it can provide closed-loop attribution, which is crucial for successful marketing. It also helps businesses track website click paths.
Invoca’s analytics
With Invoca, you can track calls from dynamic phone numbers, making it easy for you to personalize your call routing. The software collects online and offline data, classifies conversations, and detects call outcomes to give you a comprehensive view of your call traffic. With the analytics of call data, you can make better business decisions and drive more revenue. Plus, you can use the call tracking to measure your website’s click path attribution.
Invoca’s analytics for call tracking are tailored and real-time. Its AI capabilities are second to none, and have earned several awards. With Invoca’s unified marketing solution for inbound phone calls, you can improve ROI, increase conversions, and deliver a personalized customer experience. If you’re ready to make the most of the data you have, download the free trial and learn more. The premium plans are affordable, and support live chat support is available 24/7.