Content analytics is the act of harnessing business intelligence (BI} and business analytics ( BA) practices to monitor digital content. This can be used for several reasons, including finding out what is engaging customers, finding out what pages people find most interesting, and identifying what keywords people are using when searching for information on a site. A business produces two kinds of content: unstructured and structured. Unstructured content, which can be anything from articles to blog posts, is considered ‘clean’ and therefore does not have any structure; whereas structured content, such as SEO articles or press releases, is considered’spammy’ and therefore has a structure. Both these kinds of content have advantages and disadvantages depending upon their purpose.
Some businesses use content analytics to promote certain sections of a website, such as the contact page, contact us page, or their privacy policy. Content marketers use it in order to identify which parts of a site are not attracting visitors, and then need to revamp them to increase traffic. Businesses may also use it as a means of identifying which section of their site is the most appealing, as well as identifying what pages on the site visitors are most likely to spend time on. Content marketers may also use content analytics to understand which web pages are not getting sufficient amounts of traffic, and thus need to be improved. They may also identify problem areas on their site that they wish to address before customers make a decision to visit the site.
The biggest advantage of using content analytics software for businesses is that it allows for near real-time reporting. This is because all of the metrics a company wants to track can be recorded within the software. In addition, content analytics allows a business intelligence system to be implemented quickly and efficiently. Because all data is recorded within the software, and can be easily retrieved whenever needed, this is a great way for businesses to utilize analytics solutions for fast action.
A content analytics solution provides a number of benefits for a business. First, with all metrics being included, businesses will know the current state of their website. With this information, they will be able to quickly analyze and evaluate their performance. They will also have near real-time actionable insights into user behavior, which allows them to make quick changes, if necessary.
In addition to providing a great content insight, content analytics can provide a marketing insight. By providing marketing insights, a content analytics solution can provide a great content creation strategy. Because all metrics are included, a business will be able to quickly identify the best marketing actions, such as writing new content, or optimizing an existing one. Also, marketers will have the ability to compare different marketing campaigns, and pinpoint which strategies are working, and which are not. This allows for better overall content creation strategies, and greater ROI.
Content marketers say that content analytics gives them the tools they need to create better marketing campaigns. It is capable of showing marketers exactly where their traffic is coming from, which means they can direct their marketing efforts accordingly. Another great aspect of content analytics is its ability to provide a complete overview of a user’s activities on a website. The metrics will show users the most popular keywords, the most time they spend on the site, the average time spent, the total number of people who have visited the site, and other key areas.
Some marketing professionals say that without using an analytics program, a content marketer would have to guess at everything, which isn’t productive. A social media marketing company uses both the free version and the paid version, and it gives marketers everything they want to see in order to make smart decisions about their online marketing strategy. The free version allows users to see basic tracking of the visitors, the most popular keywords, the most engaged users, and the social media shares, while the paid version gives detailed reports on the visitors and the top keywords.
Whether you own a small or large Internet marketing company, you should consider hiring a content analytics company to help you improve your content strategy. They can give you insight into what your target audience wants to see and hear, which will help you create new content, and get your business off the ground running. By offering a complete picture of your future content creation, this type of company can help you build the perfect plan for success!
